Monday, October 31, 2011

System of a Down- 'Toxicity' Animatic


Here is an animatic that me and Daniel produced of the music video 'Toxicity' by the band System of a Down. I believe this video is typical of this genre of music, it is heavily weighted towards shots of the band performing and includes fast camera movements such as pans, tilts and zooms as well as the use of the fast paced editing technique. Although in my opinion this video is rather bland and boring as the whole video is a montage of shots of the band performing in a white room, however, this is effective at drawing the audiences attention the band and their performance, and in particular the emotions of the performers whilst playing the song. The element of the band performing is typical of the rock/metal genre for music videos, but unlike many other videos of this kind there is no audience watching the band perform.


This music video was directed by Marcos Siega who also directed the video for 'Chop Suey!' by System Of A Down as well as many music videos for other very well known bands such as Blink 182, Weezer and Papa Roach. Many rock bands saw Marcos' past experience in rock as beneficial hence why Marcos has directed so many videos like Blink 182's famous singles 'What's My Age Again?' and 'All the Small Things', Weezer's 'Beverly Hills' and Papa Roach's 'Last Resort' in which I can see many similar features throughout.