Andrew Goodwin's Six Points

• Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

This means that music videos for the same genre of music often show similarities and use related kinds of themes/ shot types. I will research music videos from artists that are the same genre and style as my chosen song and analyse videos from these artists for conventions and begin thinking about how I can apply these to my music video.

• There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

This is basically stating that the footage/shots/ themes and mise en scene should reflect the lyrics of the song in some way. To do this I will analyse the lyrics to the song and film the video showing scenes constructed around the imagery created in the lyrics.

• There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

This is also saying that that the footage/shots/ themes and mise en scene should mirror the music or beat of the song. I could do this by filming dull/grey skies and rainy weather in my video to match a sombre song or sunny, weather to match an upbeat cheerful song.

• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

A method of using lots of close-ups of the artist themselves is used by the record label to market and advertise the artist. To do this I will have to cut regular close up shots of the lead singer.

• There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

This is drawing from the fact that in a high proportion of music videos women are portrayed as sexual objects. This may or may not be relevant to the genre of song I choose to film for.

• There is often intertextual reference (to films, tv programmes, other music videos etc)

In other words, parts of other films, music videos, characters etc. may be used in a video to attract attention of people who already know and like the material being referenced. For example the music video for 'Buddy Holly' by Weezer using the television programme 'Happy Days' as a setting and theme. This only works if the two texts are closely related, if something immediately springs to mind when I listen to the song then, this could be utilised, but it would need to be a clear cut and well known reference for the audience to understand it.