After looking into the chosen three artists I decided that the one I would most like to create a video for is The 99s as I think the band persona seems a lot more refined than the other bands and the songs seem more professional and polished. As well as this I like the clean tones of the bands music, and their simple, but modern fashion style.
When I first heard this band I started to hear influences and make comparisons between their music and existing, similar bands. The bands that first sprung to mind are The Kooks and The Zutons with strong Beatles, northern sounding, Byrds-like melodies.
