Thursday, April 19, 2012

Summary of advertisement research

What conventions have I found/ ideas can I draw from existing album release adverts:


  • Use the same picture on advert as used on the album cover in some way
  • Use the same font style and colour on the advert as digipak
  • Should say 'Out Now' or feature a release date
  • Can feature a list of hit singles that the album features
  • Have logos/symbols of retailers on the bottom such as HMV, iTunes, record label
  • Have a website/ facebook and twitter links so the audience can build a more personal relationship with the artist.