Saturday, March 31, 2012

Digipak examples- The Maccabees

I looked at lots of covers for albums and singles by The Kooks. I decided to look at some other bands to find out if the trends apply to other bands or if they build their brand image differently. Here I have looked at artwork used by The Maccabees.

This single cover uses an artistic photograph that is used as the whole backdrop for the cover. The band name and single title are written in black text in the top left as this is the first place the viewer looks at an image as people's eye will be naturally drawn there first as this is where we start reading/ writing in the English language. The band name is written on three separate lines even though it is one word. This is in a quite plain, square, block font. The EP title below is written in a different, serif type font.

 This cover is a cartoon/ CGI graphic artwork. it uses a plain black cover with an stylised tree. The Album title is written in an artistic font that looks like its pieced together out of planks of wood, written on a white circle that looks like a whole in the tree. The band name 'The Maccabees' is written in a handwritten style font which is different to the band name font on the other cover.


Again this cover is a cartoon design. The image is of a smart costume. This cover uses still a different font for 'The Maccabees', but uses the same font for the song/album title as the band name. This uses bright colours and draws attention to the image.

This album cover is a stylised photo and is very creative and uses a cartoon/ modelling clay effect on the members of the band. The bright colours draw attention to the album. The background is quite a light background which gives a heavenly sense and opposes many of the dark, indie covers and the black, gritty branding used by many bands in this genre. This goes hand in hand with the melodious nature of the music they create. With this digipak they gave away a free fold out poster of the same image as the cover.


This album colour is black in the background and has a cartoon drawing of a crowd of stylised people. The people are coloured in block colours of brown, purple and bluey-grey. This creates a link between visuals and the album title 'Colour It In'. The 'Colour It In' is coloured in the same colour scheme as the people alternating the colour every letter like a spectrum. 'The Maccabees' is in the same font as the handwritten font that I used earlier. This cover has a few different versions that are the same but have different colour scheme other than the purple and brown:


This is the cover for the Maccabees thrid album, it is very similar to the single cover 'Feel to Follow' however it is a lot brighter, the intensity and contrast has been increased. There are flames sweeping across the picture from the bottom left, this links to the idea of being 'Given to the Wild' as it is a natural, forest fire. Again the artist name and album is written in the top left in white and the band name is split into three separate lines.